Table of Contents

Dedication
Acknowledgements
Foreword by Sally Stuart
Introduction

Section One: Project and Site Preparation

Chapter One: The Blueprint: MarketingÐConception, Configuration, Creation

Chapter Two: Framing Your Project: The Title and Cover as a Sales Tool

Chapter Three: Insulate Your Structure: Endorsements, Reviews, Speaking Platforms

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Section Two: Choosing The Right Tools and Materials

Chapter Four: Power Tools -- Creating Winning Press Kits and Press Releases

Chapter Five: Hand Tools -- Promotions, Ad Specialties, Book Signings

Chapter Six: Caulking The Gaps -- Media Promotions

Chapter Seven: Climbing the Scaffold: Developing a Speaking Platform

Chapter Eight: Finishing Touches: Online (Internet) Promotions

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Section Three: Finding the Right Subcontractors

Chapter Nine: Credentials and Credibility: Working with Professionals
Distributors, Fulfillment Houses, Graphic Designers, Printers, Mailing List Vendors, Libraries,
Media Consultants, Promotional Services, Speaker's Bureaus, and Web Designers.

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Section Four: Executing Your Plan

Chapter Ten: Open House: God-inspired Author Success Stories

Chapter Eleven: The Finished Product: Final Words

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Appendix